— Research
SEO Lab
Experiments, observations, tests, and lessons from working with real websites.
Aug 2024
Internal Linking
What happens when you add 200 internal links to a crawled-but-unindexed page cluster
Key Takeaway
Indexation rate jumped from 34% to 81% over six weeks — but only after fixing the anchor text diversity problem.
SERP Behavior
Title tag rewrite test: 40 pages, 4 treatments, 8 weeks
Key Takeaway
Emotional curiosity hooks outperformed keyword-stuffed titles by 23% CTR on transactional queries, not informational ones.
Indexing
Crawl budget and pagination: why Google stopped indexing page 3+
Key Takeaway
Removing rel=canonical self-referencing on paginated URLs fixed the crawl depth problem — indexation recovered in 11 days.
Content SEO
Topic cluster experiment: does page count correlate with ranking velocity?
Key Takeaway
10 tightly-connected cluster pages outranked a single 6,000-word pillar in 5 of 8 target queries.
— How It Works
The Process
1
Audit
Comprehensive technical, on-page, and competitive review to map the current state.
2
Strategy
Prioritized roadmap tied to business goals, not vanity metrics or generic best practices.
3
Implementation
Hands-on execution or embedded advisory support for your in-house team.
4
Measure & Iterate
Regular reporting, honest attribution, and continuous refinement as data accumulates.
— Contact
Let’s Talk About Your SEO
No hard sell. Tell me what’s happening with your site and I’ll give you an honest read on whether it’s something I can help with.
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